ProProse

What we do

We’re change agents. We create marketing programs that change social behavior by motivating individuals to make safer, healthier, and more community-conscious choices.

Our campaigns work strategically by engaging target audiences, creating a strategic, well branded campaign, activating stakeholders, and harnessing partnerships. Our five-step process is to:

1. Start Smart: We begin each campaign with marketing analysis and research to identify the greatest opportunities for change and select the target audiences likely to contribute the greatest levels of measureable change.

2. Align Self-Interests: We never ask anyone to act against their own self-interest. Instead, we use the research to understand the target audiences’ core beliefs, needs and desires as a basis for changing their behavior. Then we find common ground between their needs and the campaign's goals, and create a call to action that achieves our campaign’s goals and speaks to the target audience's interests.

3. Create a Strong Brand: We apply our “Professional Prose” to define the campaign by creating a strong brand personality that communicates the core benefits to the target audiences in a way that they can relate to. This goes well beyond a slogan and logo. It extends to the “voice” used in its messages, visuals selected and the spokespersons used. It also extends to how the message is delivered.

4. Plan Strategically: Then we create a strategic plan that will achieve specific measurable goals by generating attention, participation, education, motivation and action. Our Marketing Toolkit includes advertising, PR, collateral, promotions, community outreach, media events, Web-based marketing and other innovative programs, including Social Media.

5. Leverage Partnerships: Next we add marketing muscle by creating public-private partnerships. We identify businesses, community organizations and other agencies with compatible goals and marketing assets that could benefit our campaign – such as financial contributions, access to key audiences or stakeholders, compatible media campaigns, retail exposure, website exposure, donated media and more. Our partnerships are successful because they benefit both our cause and our partners.

Set up a consultation by sending an e-mail to Anne Staines at anne@proprose.com.