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| CAL FIRE |
ProProse created CAL FIRE’s statewide “Ready for Wildfire” outreach campaign to educate residents and property owners in wildland areas about the steps they can take to protect their property from wildfire.
ProProse provided a comprehensive campaign developed around the campaign name "Wildfire is Coming. Together with partner FUEL Creative Group, we sought to create a compelling and easy-to-follow brochure for distribution at public events in fire-prone areas that will motivate residents to take the steps necessary to protect their homes from wildfire by creating defensible space. The brochure emphasizes the reality that wildfire IS coming. It’s a matter of when, not if. However, we know that too much fear will cause subconscious avoidance of the issue, so we created a visually compelling piece that makes the steps easy to follow. The brochure emphasizes the responsibility of property owners to create defensible space in and around their property in order to protect it. It focuses on the need to protect what they care about, and not on the legal requirements. Brochure graphics are mirrored on the website (www.ReadyForWildfire.org) and on billboards and online banners so that there is consistency of images and messaging.
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