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| Fix I-5 |
Caltrans hired ProProse to produce a comprehensive public outreach campaign. The project included repairing drainage systems and replacing pavement for the "Boat Section," a three-quarter-mile stretch of Interstate 5 in downtown Sacramento that carries more than 190,000 vehicles each day. The construction focused on an innovative approach that reduced construction time to just seven and a half weeks by completely closing one side of the freeway at a time, each side being closed twice. A region-wide public information campaign was created with the goal of 100% awareness. The challenge was to get daily commuters and truckers to change course so that the work could be done. Without 100% cooperation, gridlock would have ensued for the entire region.
We designed Fix I-5.com as the source for up-to-date information. We distributed posters and flyers around the region. Our ads ran on TV, radio, bus sides, newspapers, trucking magazines and more. Working with Caltrans we distributed media advisories and press releases, held several press conferences, and engaged in public outreach to local residents and statewide professional truck drivers. Our team developed partnerships with local collaborators and stakeholders, and to support public relations efforts and stretch media dollars we developed strategic partnerships with key media outlets.
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