ProProse is working with Impact Teen Drivers to help educate teens about the risks of distracted driving, and the dangers of behavior like speeding, unsafe lane changes and driving without a seat belt. ProProse has brought several very valuable partnerships to the campaign, including RADD, California Department of Public Health, California Office of Traffic Safety, DMV, Driving School Association of California, and Univision. We secured partnerships that brought in more than $1 million in value, and arranged for Glee cast member Mark Salling to be our spokesperson.
The current campaign, “R U Lethal?” is being presented by CHP in dozens of California schools. It is lauded for its effectiveness by national traffic safety leaders, and is being adopted by more than a dozen states, as well as nationally online.
“ProProse specializes in campaigns that improve driver behavior. They have consistently proven their professionalism, strategic focus, and dedication to reducing teen driver crashes, injuries and fatalities.”
- Kelly Browning Ph.D., Executive Director, Impact Teen Drivers
