Anne Staines
Chief Marketeer and CEO

Anne Staines is a leading social marketing expert, specializing in campaigns that motivate consumers to adopt behavior that is in their best interest and for the good of society. She has more than 25 years experience managing statewide and national campaigns for a wide range of public and private clients ranging from American Express, Columbia Pictures and Mattel to numerous public-sector clients including California Energy Commission, CalSTRS, Cal Grants, Cal FIRE, Department of Technology Services, First 5 Placer, and Caltrans.

Anne is a recognized expert at developing partnerships that bring additional resources, community participation and visibility to campaigns. Anne has negotiated more than $35 million in partnership contributions and leveraged media donations through public-private partnerships.

Anne is a featured speaker on Social Marketing. Recent topics include:

• “Changing the Traffic Safety Culture;” National Center for Excellence in Rural Safety 2008
  Summer Institute
  
• “Marketing Energy Efficiency and Solar;” Green Valley Summit, Ontario CA
• “Fix I-5: Changing Driver Behavior to Keep Sacramento’s Gateway Open;” Sacramento Public
  Relations Association
• “Creating Winning Social Marketing Programs;” UC Davis Extensions
  
• “Traffic-Stopping Social Marketing Tactics Behind the Fix I-5 Campaign;” California State
  Information Officer’s Council 2008 Training Day
  

Caltrans awarded Anne their prestigious “Excellence in Transportation Award” for her leadership in the life-saving “Slow for the Cone Zone” campaign, and recognized Anne and her staff with Certificates of Appreciation for above and beyond contribution to the success of their 2008 “Fix I-5” campaign.

Anne has a Bachelor of Science degree in marketing with an advertising emphasis from California State University, Fullerton, where she was honored as the Gordon Fife Outstanding Marketing Student; a certificate from the Social Marketing Communications Academy, Georgetown University; and she participated in the Ogilvy and Mather International Account Management training program in Toronto, Canada.